Having stong relationships withn journalists is key to successful public relations. Here are five ways you can nurture this relationship.
Our PR Consultant, Amy Gardner, talks about her career path and her tips for making it in the tourism industry, including networking, volunteering and the lessons she’s learned.
While marketing and publicity may be the furthest thing from your mind, now is the best time to give your travel business the edge over others with these ideas
Sadly trolls are a reality for every business online. Here’s how you can redirect, minimise – and even make fun of – harmful internet trolls.
As the world starts to slow down, business owners should take stock and plan their rebound strategy. Here’s how a PR professional can help.
The conversation around engagement and follower numbers is one we consistently see debated in our industry. We’ll delve deeper into this topic in conjunction with our friends at digital agency OnQ Marketing.
Last weekend I attended the Moonee Valley Family Fun Day, a sun-filled outdoor event designed to engage the community in leisure-focussed activities.
It reminded me of the value of these community-based initiatives, no matter the size of business, for a variety of reasons…
How do I write a media release? Top 10 tips.
So you’ve decided to invest in a PR agency and want to ensure a substantial return on investment? Some great tips for making the most of your PR agency include…