Building relationships: 5 ways to make journalists love working with you
Having stong relationships withn journalists is key to successful public relations. Here are five ways you can nurture this relationship.
How I’ve made it this far in the tourism industry – and how I’ll always be evolving
Our PR Consultant, Amy Gardner, talks about her career path and her tips for making it in the tourism industry, including networking, volunteering and the lessons she’s learned.
Marketing and PR ideas for travel agencies during Covid-19
While marketing and publicity may be the furthest thing from your mind, now is the best time to give your travel business the edge over others with these ideas
6 ways to manage online trolls
Sadly trolls are a reality for every business online. Here’s how you can redirect, minimise – and even make fun of – harmful internet trolls.
Now is the right time to hire a PR consultant for your business – here’s why
As the world starts to slow down, business owners should take stock and plan their rebound strategy. Here’s how a PR professional can help.
How to best engage with your social media audiences
The conversation around engagement and follower numbers is one we consistently see debated in our industry. We’ll delve deeper into this topic in conjunction with our friends at digital agency OnQ Marketing.
Cost-effective tactics for small-business success
Last weekend I attended the Moonee Valley Family Fun Day, a sun-filled outdoor event designed to engage the community in leisure-focussed activities.
It reminded me of the value of these community-based initiatives, no matter the size of business, for a variety of reasons…
Top 10 media release tips
How do I write a media release? Top 10 tips.
Maximising your PR budget
So you’ve decided to invest in a PR agency and want to ensure a substantial return on investment? Some great tips for making the most of your PR agency include…