Now is the right time to hire a PR consultant for your business – here’s why

Now is the right time to hire a PR consultant for your business – here’s why

The world has entered some strange and unusual territory over the last 18 months. Working from home is once again feeling like Groundhog Day. Firing up your laptop while still in your pyjamas is now, for many, par for the course (admit it!). And the idea of “time” is increasingly becoming a loose concept. We get it.

But while many enterprises have slowed down into forced hibernation, this is an ideal time for shrewd business owners and corporate leaders to be proactive, take stock and get planning for the future with an effective rebound strategy. That way you can get your business ahead of the competition and prepare your product or service ready for market when the world starts to wake up again.

Engaging a PR consultant to help you as part of this process is a great way to sense check your ideas, test how they might be received by your customers and get your business into fighting fit shape.

What kind of PR services are right for my business?

If you’re a sole trader then a freelance PR professional might be the best fit for you. Many freelancers charge an hourly or project fee that can scale to suit your needs.

If you’re a small to medium-sized business, boutique agencies (like us) will be able to offer more resources and support. This is ideal if you want to do a deep dive, tackle a more complex project or need a quick turnaround. If you’re a business with a small marketing department, a PR consultant can be a great way to extend your team, relieving your staff to tackle other projects while a communications expert helps with the heavy lifting.

How can a PR professional help me during this challenging time?

Nobody wants to be seen as being tone deaf, especially during a pandemic. A PR professional can help keep you from the pitfalls and traps of public communication, and help minimise any negative publicity if you find yourself in difficult circumstances.

Keeping your brand alive is also important during a time like this, and a PR consultant will be able to work with you to develop a raft of creative ideas to help continue engaging your customers even while they’re at home or being socially distant.

Some other tips to consider when bringing in a PR consultant

  • Write a list of what you’d like to achieve. Ask yourself what your key needs are and be realistic about the potential reach and benefits your PR consultancy can provide.
  • Think about opportunity costs – generally you’ll need to invest a minimum of $1,000 per month, and it should be a long-term investment (with some exceptions such as the promotion of annual events, which may run for four months).

Think you’re ready to engage a PR professional, or curious to learn more about how we can help? Get in touch with us here.

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